The Next Level for Innovation in Data & AI

As we begin 2026, we are proud to share an important milestone in our journey: Precision IT is now Data4IT.

This change is more than a new name or visual identity. It is the natural evolution of who we have become as a Microsoft Data & AI partner—and where our clients are heading next.

For our existing clients, this announcement is about continuity and clarity.
For new audiences discovering us, it is about focus and differentiation.

What has not changed are the principles that guided Precision IT from the start: client-centricity, honesty, pragmatism, and a relentless focus on real business outcomes. What has changed is our scope, maturity, and ambition in the world of data platforms, analytics, and applied AI.

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Why We Rebranded: From Precision IT to Data4IT

A Name That Reflects What Our Clients Actually Use Us For

Over the last few years, our work has converged on a clear specialization: helping SMEs get predictable results from Microsoft’s Data & AI ecosystem—especially SQL Server, Azure Data services, Power BI, and Microsoft Fabric.

The Precision IT brand no longer reflected:

• The depth of our data engineering and analytics expertise
• The increasing demand for AI-enabled decision-making
• Our positioning as a trusted Microsoft Data & AI advisor, not a generalist IT firm

Data4IT makes that focus explicit. Data is not a side capability—it is the core of everything we do.

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What Has Changed — and What Hasn’t

What Has Changed

1. A Sharper Market Position

Data4IT is purpose-built for Companies running on the Microsoft data stack. Our positioning is clear:

Predictable Microsoft Data & AI outcomes for SMEs — governed, cost-controlled, and adopted.

This directly addresses what SME leaders care about most:

• ROI and risk reduction (CEO/CFO)
• Technical soundness and cost predictability (CTO/IT)
• Adoption, trust, and insight delivery (Data Leaders)

This positioning is intentionally pragmatic and outcome-driven Data4IT Brand Positioning.

2. A New Visual Identity and Website

Our new website (data4it.com) reflects how our clients evaluate partners today:

• Clear messaging by role and responsibility
• Straightforward explanations of Microsoft Fabric, Azure Data, and Power BI
• Explicit treatment of cost control, governance, and scope

The goal is not marketing hype, but confidence in decision-making.

3. Productized, De-Risked Services

We increasingly deliver through fixed-scope, fixed-timeline engagements, designed to reduce uncertainty and accelerate time-to-value. This directly responds to how SME buyers research and decide—largely before speaking to sales DATA4IT-Strategy.

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What Hasn’t Changed

Our Values

Data4IT continues to operate with the same principles that defined Precision IT:

• Client-centric and business-first
• Transparent about scope, costs, and trade-offs
• Pragmatic over theoretical
• Enablement over dependency

These values remain embedded in how we design, deliver, and communicate.

Our Commitment to Microsoft Technologies

We remain deeply aligned with the Microsoft ecosystem:

• SQL Server (on-prem and Azure)
• Azure Data Platform (ADF, Azure SQL, Synapse patterns)
• Power BI
• Microsoft Fabric, with explicit focus on capacity, governance, and cost guardrails

Our role is not to sell tools, but to ensure they are operationally safe and financially predictable.

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What Data4IT Means for Leaders

For CEOs and CFOs: Predictability Over Promises

If you are accountable for results, budgets, and risk, Data4IT is designed for you.

We help SME leaders:

• Improve margins through better forecasting and analytics
• Reduce operational and compliance risk with governance-by-default
• Avoid open-ended consulting projects with unclear ROI

Every engagement is framed around measurable outcomes, clear timelines, and board-ready summaries.

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For CTOs and Heads of IT: Engineering Without Surprises

Modern data platforms are powerful—but only if they are designed responsibly.

Data4IT focuses on:

• Right-sized Microsoft Fabric and Azure architectures
• Explicit capacity planning and cost monitoring
• Governance and security built in from day one
• Maintainable solutions your team can own after we leave

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For Data & Analytics Leaders: Adoption Is a Deliverable

Dashboards and AI models only matter if people trust and use them.

We help analytics leaders:

• Build a single source of truth on Microsoft platforms
• Improve Power BI reliability, performance, and usability
• Move from descriptive reporting to practical AI use cases
• Establish data culture, ownership, and adoption practices

Adoption is not a side effect—it is part of the scope.

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Why This Matters Now

Companies are under increasing pressure:

• Data volumes are growing
• AI expectations are rising
• Governance and compliance scrutiny are increasing
• Microsoft Fabric introduces new power—and new cost complexity

Most organizations complete over 60% of their buying journey before contacting a vendor, and what stops them is rarely a lack of ambition—it is often uncertainty.

Data4IT exists to remove that uncertainty.

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Looking Ahead: The Data4IT Commitment

Our rebrand is a commitment to:

• Clarity instead of hype
• Predictability instead of experimentation-for-its-own-sake
• Long-term capability building instead of short-term dependency

Whether you worked with Precision IT in the past or are discovering Data4IT for the first time, our promise is the same:

We help Companies turn Microsoft Data & AI into governed, cost-controlled, and genuinely useful business capabilities.

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Ready to Explore What Data4IT Can Do for You?

We invite you to:

• Explore our new home at data4it.com
• Learn how we help SMEs modernize on SQL Server, Azure Data, Power BI, and Microsoft Fabric
• Book a no-obligation strategic conversation to assess fit, risks, and next steps

The name has changed.
The standards have not.
The ambition is higher.

Welcome to Data4IT.